Software for automotive dealerships.
Dealerships manage leads from manufacturer portals, websites and walk-ins, plus test drives, bookings, finance and service follow-ups, often across several branches. Foxefy builds custom dealership software around these workflows, and has built dealership software for clients. Its own dealership operating system, AutoMoat, is at automoat.in.
- Builds
- Dealer CRMs · lead pipelines · follow-up automation · AI lead qualification · dashboards
- Proof
- Dealership software for clients (unnamed) · AutoMoat, built in-house
- First step
- A discovery call
What software does a car dealership need?
A car dealership needs a way to track every lead from first enquiry to delivery, a record of each customer and vehicle, tools for the service department, and reports that show what each branch sells. Most dealerships cover these with a dealer management system, a CRM and a few spreadsheets.
The pieces are usually the same from one dealership to the next, even when the way they are connected is not.
- A dealer management system (DMS) for inventory, invoicing, accounts and the vehicle and parts records.
- A CRM for customers, enquiries, quotes, test drives and the history of every conversation.
- Lead management, which collects enquiries from manufacturer portals, the website, calls and walk-ins, and assigns each one to a person.
- Service reminders for scheduled servicing, warranty and insurance renewals, so a customer hears from the dealership before they go elsewhere.
- Reporting for owners and branch managers: leads by source, follow-ups missed, bookings, deliveries and open service jobs.
Trouble starts at the joins. A lead arrives by email, someone copies it into a sheet, and the salesperson hears about it a day later. Dealership software built for the way a particular dealership works closes those gaps. It is part of what sales and customer operations covers.
Dealer CRM or DMS: what's the difference?
A DMS runs the dealership's operations and accounts: inventory, invoicing, parts, vehicle records and the books. A dealer CRM runs the relationship with the customer: who enquired, who was called, what was promised and what happens next. Many dealerships need both, and they need to share data.
A DMS answers questions such as which vehicles are in stock and which invoices are open. A CRM answers questions such as which leads have gone quiet and who is due a service reminder. The glossary entry on a dealer management system gives the formal definition.
| DMS | Dealer CRM | |
|---|---|---|
| Main job | Operations and accounts | Customer relationships and follow-up |
| Typical records | Inventory, invoices, parts, vehicle files | Leads, quotes, test drives, calls, reminders |
| Main users | Accounts, stores, back office | Sales, service advisers, branch managers |
| Question it answers | What do we have and what is owed? | Who do we talk to next, and about what? |
Some dealerships keep a standard DMS and add a custom CRM or lead pipeline beside it. Others build the pieces they need into one system. Which route fits depends on what the current tools already do well, and a discovery call is where Foxefy works that out with the team.
What a custom dealership system can include
A custom dealership system can include a lead pipeline with assignment rules, roles and permissions for each branch, follow-up automation, AI lead qualification and dashboards. Foxefy builds the parts a dealership asks for, around the way its teams already sell and service, and leaves out the rest.
- A lead pipeline and assignment: every enquiry enters one list, whatever its source, and goes to the right salesperson or branch by rules the dealership sets.
- Branch roles and permissions: a salesperson sees their own leads, a branch manager sees the branch, and the owner sees everything.
- Follow-up automation: reminders, task creation and hand-offs between sales, finance and service run without someone remembering to send them.
- AI lead qualification: an AI agent reads a new enquiry, checks it against the dealership's rules, and flags the leads worth a call first. People make every decision that matters, and the agent's work stays visible.
- Dashboards: leads by source, follow-ups overdue, test drives booked and deliveries, by branch and by person.
These are capabilities on offer. The routine steps belong to AI and automation, and the customer and lead records belong to sales and customer operations. Both sit inside custom software development built to the dealership's own process.
What has Foxefy built for dealerships?
Foxefy has built dealership software for clients, and it has built its own dealership operating system, AutoMoat. The client work is described here only in general terms, because the clients are not named. AutoMoat has its own site, automoat.in.
Dealership software for clients: Foxefy has built it, and no client, figure or project detail is given on this page.
AutoMoat is Foxefy's own dealership operating system, built in-house. It is a separate product with its own site, automoat.in, which is the place to read about it. This page is about custom software built for a single dealership's own workflows.
Running several branches on one system
One system can serve every branch if it separates roles, teams and permissions by branch. Each branch sees its own leads, bookings and service jobs, managers see their branch, and owners see the whole group. Leads can be moved between branches without being copied into another sheet.
Dealerships with several branches usually start with a shared spreadsheet or a separate tool for each location. Reports then arrive late and in different formats, and nobody can say which branch is slowest to follow up.
- Roles define what a person can do: enter a lead, change a quote, approve a discount or export a report.
- Teams group people by branch or department, so a lead assigned to a team reaches whoever is on duty.
- Permissions limit what each role sees, which keeps customer details with the people who need them.
- Group dashboards compare branches on the same measures, drawn from the same records.
Access rules are built into the system from the start, not added afterwards. The security page explains how Foxefy handles data and access while building.
Frequently asked questions
Can a custom CRM handle several dealership branches?
Yes. A custom CRM can give each branch its own roles, teams and permissions while keeping one set of records. Salespeople see their own leads, managers see their branch, and owners see every branch in one dashboard. Leads can move between branches inside the system.
Can AI agents follow up on dealership leads?
Yes, for routine steps. An AI agent can sort new enquiries, draft a follow-up message and remind a salesperson when a lead has gone quiet. A person reviews what matters, such as quotes and anything sent to a customer. Foxefy sets the agent's permissions with the dealership.
Is AutoMoat available for our dealership?
AutoMoat is Foxefy's own dealership operating system, and its details are on automoat.in. Ask there about the product. To discuss custom software for your dealership instead, book a discovery call.
Tell us which work should run itself.
Foxefy maps how your business runs on a discovery call, then proposes the system that fits.
Book a discovery call- info@foxefy.com
- Phone
- +91 6381 901 252
